Truth Marketing in the Hype Era
AI can generate endless pages of marketing copy promising 'limitless potential' or 'groundbreaking results.' The only durable marketing is radical transparency—what we call Truth Marketing.
Read article →Category Archive
AI Interview Method
All published essays and notes on ai interview method and durable methodology.
The Framing Premium
How to diagnose the underlying business problem when a client only asks for a symptom.
Read article →Defining the Edge
How to identify the 20% exception cases that break standard automated workflows.
Read article →The Death of the Average
How generative AI raises the floor of execution but leaves the ceiling of taste unchanged.
Read article →The Intuition Audit
Deconstructing your gut feelings into repeatable rule systems you can program into a model.
Read article →Skeptical Collaboration
The art of constructive disagreement with AI recommendation engines.
Read article →The Decay of Static Libraries
Why copy-paste prompt templates fail when context shifts, and what to build instead.
Read article →The Logic Pipeline
Breaking down complex professional workflows into discrete, modular thinking steps.
Read article →Metadata as a Guardrail
Using structured taxonomy to keep AI outputs aligned with long-term brand constraints.
Read article →The Assumption Map
How to force a model to critique your own project hypotheses before execution.
Read article →Extracting the Implicit
How to use a 10-question AI interview to write a comprehensive project brief in minutes.
Read article →The Devil's Advocate Prompt
Formatting interviews to stress-test business models and operational structures.
Read article →The Synthesis Imperative
Combining disparate AI outputs into a cohesive, high-character narrative.
Read article →The Trusted Advisor Moat
Why reassurance, risk management, and professional liability form the ultimate defensible barrier when execution is fully automated.
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